Poster size and design matters
Many college marketing companies seldom give good advice to potential clients concerning the size and design of effective college posters. In almost every case, College Marketing.com highly recommends using posters no larger than 8 1/2″ by 11″ in size. Recently, we are recommending ad copy on top with tear-off tags with phone numbers, email addresses and/or websites on the tear-offs.
Large posters have much shorter hang times although they are often artistically pleasing. A good posters needs to work logistically and large posters are difficult to place and maintain.
Pads on posters tend to often fall off. If used, the pads should have fewer than 10 cards attached to reduce weight. Excess card weight can cause pads to detach from the poster. If this kind of poster is used, we recommend having the contact information on the posters and the tear-off cards on the pads.
May 31st, 2009 at 11:21 am
We very recently posted an offer for a new client who did not send his design to us first as we requested. The test project will not produce the results we desire as a result.
This particular offer was not eye-catching. It needed a stronger hook in the ad copy and more color to make it stand-out.
Additionally, because of the nature of the offer, tear-off tabs would have worked better.
We will examine your proposed design at no additional charge for serious clients. Put our decades of college marketing experience to work for you.