College Marketing

The college market is the natural top target market for any public interest organization seeking long-term influence. College students are more politically aware than the general public. They are generally open to new ideas. They are the future leaders of our government, society and economy.

Most efforts aimed at recruiting or educating students will likely reach college professors and administrators. They are very likely to come to the attention of non-university media. We have expertise in campus and general media.

College Marketing.com is actively looking for progressive entities interested in influencing opinion on our nation’s college campuses. Our public relations skills can be used to promote your organizational goals.

Many college marketing companies seldom give good advice to potential clients concerning the size and design of effective college posters. In almost every case, College Marketing.com highly recommends using posters no larger than 8 1/2″ by 11″ in size. Recently, we are recommending ad copy on top with tear-off tags with phone numbers, email addresses and/or websites on the tear-offs.

Large posters have much shorter hang times although they are often artistically pleasing. A good posters needs to work logistically and large posters are difficult to place and maintain.

Pads on posters tend to often fall off. If used, the pads should have fewer than 10 cards attached to reduce weight. Excess card weight can cause pads to detach from the poster. If this kind of poster is used, we recommend having the contact information on the posters and the tear-off cards on the pads.

This blog will contain additional insights on aspects of college marketing and the college market that customers might find relevant. Feel free to leave questions on related subjects as comments. If you want them private, please indicate so in the message content.

Sincerely,

Stephen Crockett
President, College Marketing.com